AGENCY | King James
DIRECTOR | Dean Blumberg (Bouffant)
EDITOR | Anthony Lee Martin (Deliverance)
GRADE | David Grant (SSPP)
ONLINE | Udesh Chetty (SSPP)
To some people integrity in communication isn't an issue. As long as the message is communicated the means, or commonly termed 'medium' by which you go about it is obsolete. To others the means is everything and the integrity of the medium should be as rock solid as the message itself.
Dean is one of the latter. And in this campaign he flies the McLuhan flag high! "The medium is the message."
When he first described the idea to me, the last thing i thought was that he would actually do it! The risk is so huge, the results completely unpredictable, and the dangers quiet real.. but, that's where i would later discover he truly comes alive!
i'm sure Dean would agree that the challenges that may arise from the desire to do something properly, is never enough reason to not do something with integrity.
In this case the results were awesome and the risk paid off!
It was a pleasure to not get in the way of the story telling itself.
Enjoy the documentary.