CREATIVES | Alistair King (King James)
DIRECTOR | Robin Goode (Figment)
PRODUCER | Di DuToit (Figment)
DOP | Jamie Ramsey
EDITOR | Anthony Lee Martin (Deliverance)
ONLINE | Marco (Black Ginger)
It's not often you're presented with a board that grants you the opportunity to really take your audience on an emotional journey. It's the reason i got into film in the first place. As amazing as photography is as an art form, it's ability to guide it's audience through a story as the storyteller intends is unfortunately limited and that's where film comes alive. And, this piece of work is a great example of that privilege that film affords us.
From the get go, everyone on board this project knew that if it was handled right it had the potential to produce something really special. And, from script to pre-production and principal photography, into the edit suite and all the way through to the online polish that attitude and attention to detail remained the same.
Upon first watch there are techniques and moments that catch your eye for sure, but, that is not where the true power lies in this cut. The moments that makes this edit work so powerfully will probably pass by most without them even noticing. It's is not the flashes on the punch, sure it gets your attention. It's not the grand epic final punch out, but those punches do land smack on the tempo of the grand score! Rather, I would propose, as we all ourselves slowly discovered in the edit suite.. it's the lull in the middle.
It's only by going so low, so deep into the darkness that the light at the end of the tunnel can seem so bright! And once we really got that section working. That's when we knew for sure that we had the best edit we could possible walk away with.
So, here's to the many voices that spoke up in the process to make this piece of work hold together as a great visual journey that step by step throws some solid blows in support of the concept without feeling in anyway like a power point presentation.
I love story and i love this story. It was an absolute privilege to be involved in the process.