listening to the rumblings and timing the pops.
When we were young our parents were told that if they put new technology on their kitchen counters their lives would be so much easier! They did, and it was.
Microwaves completely changed the way homes operated. Our parents were willing to potentially sacrifice quality in exchange for the time it saved them. We call this process convenience and as a culture we’re addicted to it. So when someone comes knocking on our doors offering us more of anything for a little bit of extra money, it’s a no brainer! We’re keen!
Technology like this is called technology, until it’s called a microwave. We don’t walk into people’s homes today and exclaim, “Wow! I love your technology, do you guys enjoy using it? How does it work?” The truth is we don’t say anything at all. After all, it’s just a microwave... (Read More)
OUTRUNNING THE LION.
Future proofing oneself in an ever-changing post-production industry.
There’s an age-old story of two men walking along an African path, when they come across a lion. The first man calmly puts his backpack down and slips on the running shoes he’s been carrying.
The second man laughs and says: “You’ll never out run a lion.”
To which the first man responds: “I don’t need to outrun the lion, I just need to outrun you.”
This is a great story when you’re the guy with the running shoes. But there comes a point in each of our lives when we look down and we’re the ones with the backpack at our feet, all packed up and ready to be shipped out of the industry... (Read More)