DIRECTOR | Adrian De Sa Garces (Velocity)
EDITOR | Anthony Lee Martin (Deliverance)
Sounds Simple enough to combine performance and economy. What's not so simple is cutting two cars in half and them sticking them front to back..
Luckily that isn't my job, i'm just responsible for telling the story in 30 seconds. Which, may not have involved quiet as many sparks, but, a lot of trimming along the way!
There's not many projects that you walk away from completely satisfied but, this was one for me. The ability to take an audience through a process and ultimately a narrative in such a short period of time is why i love what i get to do.
It's a high paced energetic ride, but one that pays the bills in many ways.. I mean we presented you with two cars, cut them in half, joined them together, while explaining the idea along the way with the help of the technicians, then presented you with the new car and and and went to the forecourt! All in 30seconds. Stop the clock! haha.. I love it!
In the end, this is one job that makes me, as an editor, smile!